Data-led campaigns
Original research, survey data and analysis built specifically to give gambling and finance desks a story they can run without a compliance headache.
Digital PR
Coverage you cannot buy
Data-led campaigns that earn tier-1 gambling and mainstream coverage, plus the defensive side — brand SERP control, clone-site takedowns and negative-SEO monitoring.
What you get, in one line
Earned links and mentions from publications no outreach email will ever unlock, and a clean, controlled first page for your own brand name.
14
Avg. earned placements per campaign
48 hrs
Typical reactive-comment turnaround
100%
Assets reviewed against licence rules
Weekly
Brand SERP and clone monitoring
Scope
What is included
Reactive and newsjacking
Expert comment placed inside the news cycle on regulation, sponsorship, responsible gambling and market entries — where the fastest credible source wins.
Journalist relations
Real, maintained relationships with named writers on gambling trades, business desks and national consumer sections.
Brand SERP control
What appears for your brand name, and for “[brand] scam” and “[brand] withdrawal”. We work the whole first page, not just your homepage.
Clone & impersonation takedowns
Cloned casinos and phishing domains trading on your licence get found, documented and taken down through registrars and hosts.
Negative SEO monitoring
Weekly monitoring for toxic link floods, scraped duplicates and coordinated review attacks, with a documented response playbook.
Method
How we run it
Same sequence every time, adjusted for your market and licence. No improvisation billed as strategy.
Deliverables you actually receive
- Three to five costed campaign concepts per quarter
- Research, data and creative assets produced in-house
- Named-journalist target list with every pitch
- Coverage report with links, mentions and reach
- Brand SERP monitoring dashboard
- Takedown log and negative-SEO watch report
Angle development
We pitch you three to five campaign concepts with the target publication list attached, so you can see who we expect to land before you approve anything.
Compliance sign-off
Every asset is reviewed against your licence's advertising rules and, where required, run past your compliance function before it leaves the building.
Build the asset
Research, data collection, visual assets and a press-ready landing page on your own domain, so the coverage points somewhere that compounds.
Sell it in
Targeted, staged outreach to named journalists — not a blanket press-release blast. Embargo handling where the story warrants it.
Defend the ground
Brand SERP monitoring, takedown pipeline and negative-SEO watch run continuously alongside the campaign work.
Questions
Before you brief us
Will mainstream press really cover a gambling brand?
They will cover a story. They will not cover your bonus offer. The workable angles are data the public finds interesting — spending patterns, sports predictions, consumer research, regulation analysis — where your brand is the credible source rather than the subject. We are direct in the concept stage about which angles have a realistic chance.
How does brand protection differ from PR?
PR builds; protection defends. Protection is monitoring your brand SERP, catching cloned sites using your licence number, documenting phishing domains and filing takedowns, and spotting toxic link floods before they do damage. Most operators discover they needed it about a week after they needed it.
Can you handle a live reputation problem?
Yes, and it is a separate scope from ongoing PR. We start with what is actually ranking and being said, then work the sources rather than the symptoms. We will not attempt to suppress accurate reporting — that fails and it compounds the problem.
Related
Pairs well with
Next step
Brief us on this
Tell us the market, the licence and the keywords. You will get a scoped plan and a price inside five working days.
Nicosia, Cyprus · replies within one business day · NDA on request