Share-of-answer auditing
We prompt every major model against your commercial query set on a fixed schedule and log which brands and sources get named. That baseline is the whole programme.
AI SEO
Be the casino the AI recommends
A growing share of “best online casino” research never touches a blue link. We engineer the entities, citations and structured data that ChatGPT, Gemini, Perplexity and AI Overviews actually pull from.
What you get, in one line
Your brand named in AI answers for the queries that convert — and reporting that tells you your share of those answers against each competitor.
5
AI surfaces tracked every month
41
AI Overview citations earned for one client
~30%
Of category research now starting in AI
2–4 mo
Typical time to measurable answer presence
Scope
What is included
Entity consolidation
One unambiguous machine-readable identity for your brand across Wikidata, Crunchbase, licence registers, review platforms and your own schema.
Citation seeding
Models disproportionately cite a small set of sources per topic. We identify which ones your category's answers draw on and earn presence there.
Structured data architecture
Organization, Product, Review, FAQ and HowTo markup that resolves cleanly, plus llms.txt and clean, extractable content structure.
AI Overview tracking
Position tracking is not enough when the SERP has an answer block above it. We track presence, citation and sentiment separately.
Answer-level brand defence
When a model repeats something inaccurate or damaging about your brand, we work the sources behind that answer rather than complaining about the output.
Method
How we run it
Same sequence every time, adjusted for your market and licence. No improvisation billed as strategy.
Deliverables you actually receive
- Prompt-set baseline across five AI surfaces
- Source-graph map for your category
- Entity consolidation worksheet and fixes
- Full schema and llms.txt implementation
- Monthly share-of-answer report
- Competitor answer-presence benchmark
Baseline the answers
A fixed prompt set across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. We record who is named, what is cited, and what is said about you.
Map the source graph
Reverse-engineer which domains the answers in your category actually draw on. It is rarely the same set that ranks first in the classic SERP.
Fix the entity
Resolve conflicting brand data across the web, tighten schema, make ownership, licensing and provenance unambiguous.
Earn the citations
Targeted placement and PR on the specific sources feeding your category's answers — which overlaps with link building but is scored differently.
Report share of answer
Monthly: how often you appear, in which models, cited from where, and how that moved against your three closest competitors.
Questions
Before you brief us
Is this not just SEO with a new name?
It overlaps, but the scoring is different. Classic ranking rewards the page; AI answers reward the entity and the source. A page can rank third and never be cited, and a domain can be cited constantly while ranking eighth. Optimising for one does not automatically deliver the other, which is why we track and report them separately.
Can you guarantee we appear in AI Overviews?
No, and anyone who does is guessing. Answer generation is non-deterministic and changes without notice. What we can do is move the inputs — entity clarity, citation presence, structured data — and show you the measured change in appearance rate over time.
Do gambling queries even get AI answers?
Increasingly, yes, though the models apply extra caution on gambling and often route to comparison and review sources rather than operators directly. That is precisely why the source layer matters more here than in most verticals.
Related
Pairs well with
Next step
Brief us on this
Tell us the market, the licence and the keywords. You will get a scoped plan and a price inside five working days.
Nicosia, Cyprus · replies within one business day · NDA on request