Forensic technical audit
Crawl budget, JS rendering, index bloat from filtered game pages, Core Web Vitals on game lobbies, log-file analysis where volume justifies it.
Casino SEO
Casino SEO built for regulated markets
Technical foundations, topical authority and content templates that scale to hundreds of game, bonus and payment-method pages — in every market you hold a licence for.
What you get, in one line
A site Google can crawl completely, understand as an authority on gambling, and rank in each jurisdiction separately — with content your compliance team has already approved.
6–10 wks
Typical time to first measurable movement
500+
URLs a template rollout can cover
11
Regulated markets we architect for
100%
Content reviewed against licence rules
Scope
What is included
Multi-market architecture
hreflang done properly across ccTLDs, subfolders and subdomains, with the canonical strategy that stops your UK and CA pages eating each other.
Topical map & content plan
Every entity a casino should own — games, providers, payment methods, bonus types, licences — mapped to a URL, with cannibalisation designed out.
Scalable page templates
Game review, slot, provider, bonus and payment templates that hold up at 500+ URLs without reading like they were generated in bulk.
E-E-A-T & YMYL signals
Author entities with real gambling credentials, review processes, responsible-gambling signposting, licence disclosure — the things Google's raters look for on money content.
Penalty & recovery work
Link audits, disavow strategy, reconsideration requests. We are explicit that recovery is never guaranteed, and we price it separately.
Method
How we run it
Same sequence every time, adjusted for your market and licence. No improvisation billed as strategy.
Deliverables you actually receive
- Full technical audit with raw crawl data
- Prioritised roadmap with dev-ready tickets
- Topical map and URL-level content plan
- Page templates and internal linking rules
- Monthly report tied to organic FTDs
- Quarterly re-forecast and re-scope
Audit and baseline
Full technical crawl, index coverage, backlink history, cannibalisation map, competitor gap. Two to three weeks, and you get the raw data, not just a slide deck.
Prioritised fix list
Everything ranked by impact against effort, with tickets written for your dev team in their language. We will implement directly if you would rather we did.
Architecture and templates
URL structure, internal linking rules, template rebuilds. This is the work that makes every later link count for more.
Content production
Native-language writers with actual gambling knowledge, briefed against the topical map and your licence's advertising rules.
Measure and re-scope
Monthly reporting against organic FTDs, quarterly re-forecast. Keywords that are not converting get dropped, not defended.
Questions
Before you brief us
Can you work with our in-house dev team?
Yes, and that is the usual arrangement. We write tickets in the format your team already uses, sit in their sprint calls if useful, and QA every release against the fix list. Where you have no dev capacity we can implement directly on WordPress, Webflow or a headless stack.
Do you write the content or do we?
Either. Our writers are native speakers with genuine gambling knowledge — they know the difference between a wagering requirement and a bonus cap. If you have an in-house content team we will supply the briefs, the topical map and the QA instead.
We have a manual action. Where do you start?
With a full link audit before anything else. We categorise every referring domain, build the disavow, remove what can be removed, and only then file for reconsideration. We will also tell you honestly if the domain's history makes a fresh start the cheaper option.
Related
Pairs well with
Next step
Brief us on this
Tell us the market, the licence and the keywords. You will get a scoped plan and a price inside five working days.
Nicosia, Cyprus · replies within one business day · NDA on request